Is the Toyota Tundra Really All It Could Be?
All about the Benjamins
It even makes financial sense. The year the second-gen Tundra was launched, sales rocketed up to nearly 200k from the 125k the year before. But as soon as Chevy, Ford and Dodge updated their models, Tundra sales took a steep decline. Why wouldn’t truck sales rise if the model was competitive in the class again? We are in a market where companies are settings records every month, and have been for a few years now, and the Tundra sales have been stagnating under the 120k mark.
We’ve seen how good a new Toyota truck can be with the release of the latest Tacoma. Now we want to see just how amazing it would be if all that knowledge & engineering was put towards its bigger brother.
I’m not asking Toyota to suddenly develop five new engines with matching transmissions. I don’t want to see a new carbon fiber and magnesium frame to save weight. I’m not even asking for Toyota to certify and import a V6 diesel to compete with the new diesels in the American trucks. I’m just asking Toyota to actually provide real tangible upgrades to a truck that we all love.
I mean, hell, Toyota found time to give the Land Cruiser an 8-speed auto transmission, but still the Tundra is stuck with the ancient six-speed. We’ve seen how good a new Toyota truck can be with the release of the latest Tacoma. Now we want to see just how amazing it would be if all that knowledge and engineering was put towards its bigger brother.
The Toyota Tundra is a good truck, but it is wallowing in a market full of great trucks. It’s time for that to change, Toyota. It’s time for you to give us the Tundra we deserve.
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