Toyota Trucks Steal the Show at Nitto’s Enthusiast Extravaganza

YotaTech was on the scene at Nitto’s 7th annual Auto Enthusiast Day, where Toyota was also out in full force.

For seven years now, Nitto has hosted what they call Auto Enthusiast Day at various locations in California and Texas. This year’s one-day extravaganza took place at Angel Stadium in Anaheim, California. And it was easily the biggest and best to date. We here at YotaTech were on the scene scoping out all the action, which included some of the coolest custom Toyota trucks we’ve seen in quite some time.

Perhaps the best thing about Auto Enthusiast Day is that it features something for everyone. No matter what your taste in cars and/or trucks, it’s there. Nitto hosts everything from a car show to a massive vendor midway. They also give away tons of prizes to select members of the thousands that attend each year. But our favorite part of the show is always the live drifting and off-road demos that take place, where attendees are even able to ride along.

Toyota fans had plenty of drool over, of course. There were more custom Tacomas, 4Runners, Tundras, and other models than you could shake a stick at. Of course, they were all off-road focused, with many holding the latest in overlanding gear. If you’re in the market for some killer parts for your own Toyota, this was the place to be.

We certainly spotted some of the coolest and latest parts available. Everything from body armor to tents to fully integrated bed racks that hold all your gear. These days, if you’re looking to spend weeks at a time in the wilderness, you don’t need anything bigger than a Tacoma to make it happen. A truly booming aftermarket makes just about any kind of excursion rather comfortable, in fact.

As always, this year’s Nitto Enthusiast Day turned out to be an awesome, entertaining, and educational event. So be sure and head over here to stay tuned for next year’s date and location. Because even though California has hosted most of them, Nitto has been known to travel to Texas every now and then, too!

Photos for YotaTech by Derin Richardson

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Brett Foote

Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.