Toyota Trucks Post Best Sales Result Ever in May
Tundra and Highlander lead the way in May as Toyota trucks and SUVs stay hot on the sales charts.
Toyota has sold a lot of trucks over the years. But despite this simple fact, they’ve never experienced a May as good as May of 2018. Toyota trucks reached a new height for the springtime month this year, with an overall increase of 11%. Despite this good news, overall sales for the automaker dipped 1.5% over last year as car sales continue to soften.
But when it comes to Toyota trucks and SUVs, the entire lineup enjoyed a strong month. Even the RAV4, on its way out to make room for an all-new model, sold a strong 38,202 units. Highlander posted its best May ever, jumping 17.6% over last year. Rounding out the SUV lineup was the 4Runner, which also enjoyed a healthy 6.6% increase over last year.
Toyota trucks weren’t far behind with an overall double digit sales increase. The full-size Tacoma enjoyed quite the month, posting a 21.1% increase over last year. Meanwhile, the best-selling mid-size pickup in the U.S., the Tacoma, moved an impressive 10,062 units.
All of which is good news for Toyota, obviously. But it’s also a clear indication that consumers continue to eschew cars in favor of trucks and SUVs. So it’s no surprise that Toyota continues to invest heavily in its truck lineup, particularly popular off-road models like the TRD.
It’s a trend that figures to go on indefinitely. Though rising gas prices might cool things down a bit. In the meantime, this surge in pickup truck, crossover, and ‘ute popularity doesn’t appear to be slowing down any time soon!
Join the YotaTech forums now!
\
