Tacomas and Tundras Star in Toyota’s Sporty New Campaign
Soccer-themed ‘Choose the Toughest Field’ campaign aims to score big with fans of .
The triumphant cheers of soccer fans and the roar of Toyota Tacomas and Tundras will echo throughout the summer as Toyota launches its “Choose the Toughest Field” soccer campaign. Toyota returns as the official automotive sponsor of the 2019 Concacaf Gold Cup tournament, where the best soccer players from North and Central America and the Caribbean will compete to determine the region’s best team. The partnership includes broadcast in cinemas, social networks, and messaging on stadium screens. Also included will be an interactive pre-game celebration for fans.
“This campaign champions the relentless spirit of those unafraid to conquer even the toughest terrains, just like our Tacoma and Tundra trucks,” said Terry Sell, national truck manager, Toyota Motor North America. “From international to home field games, we’re looking forward to an exciting soccer season as we celebrate the determination and toughness of the game, its players, and the fans.”
Joining Toyota to share his notable story is retired Mexican soccer star, Jorge Campos. A prominent player in the 1990s and 2000s, Campos was known for his his colorful playing attire and tough acrobatic style of goalkeeping. He joins the campaign celebrating players and fans willing to give it their all on and off the field.
Fans will have the chance to engage with the robust digital content on Toyota Latino social platforms. Included will be a series of videos starring Campos demonstrating difficult soccer techniques.
“I am excited to have this opportunity to work with Toyota on our shared passion for soccer,” said Campos, current soccer analyst for TV Azteca in Mexico. “The message really hit home for me. Whether as a young boy playing the beautiful game in harsh conditions in Acapulco or as a pro competing in enemy territory, I needed to be willing to give it my all, no matter how tough the surroundings. That’s what it takes to win.”
Toyota will further fuel momentum among fans through partnerships with two high-level soccer properties. Beginning with Alianza de Futbol, Toyota rekindles its sponsorship of Copita Toyota Alianza, which showcases the best youth soccer teams in the United States. The partnership includes an interactive footprint of activities and special guest appearances. The tournament started in Atlanta this past May and continues through September.
Continuing the success of last year’s Tour Aguila, Toyota is once again partnering with Club America for another series of high-octane matches in the U.S. For the second straight year, fans will witness the excitement of one of the most popular teams in North America as they prepare for several amazing contests against international powerhouses. Tacoma and Tundra will be there for all of the pregame activities at the Fiesta Futbolera presented by Toyota.
Photos: Toyota