New Toyota Highlander Ad Salutes Negro Leagues Baseball Centennial

Former Kansas City Monarchs Captain James Robinson featured in ‘Home Team’ commercial set to debut in March.

In celebration of an iconic moment in American history, Toyota pays tribute to 100 years of Negro Leagues Baseball in its new commercial that is part of the marketing campaign for the all-new 2020 Toyota Highlander. Titled “Home Team” and set to debut on March 30, the ad was filmed partly at the Negro Leagues Baseball Museum in Kansas City, Missouri.

“We are truly delighted that Toyota has chosen to honor the unsung heroes of the Negro Leagues this way,” says Bob Kendrick, President, Negro Leagues Baseball Museum. “The passion, determination, and unwavering spirit from these individuals is truly an American story.”

Living baseball legend James “Jim” Robinson, former captain of the Kansas City Monarchs, is featured as the “family patriarch” in the spot. Jim and his family take a trip down memory lane at the Negro Leagues Baseball Museum where his love for the game comes to life. The reminiscing continues as the family hops into their all-new Highlander and travels to where it all began, complete with a standing ovation to honor the impact Jim and his fellow teammates left on the sport.

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“‘Home Team’ is yet another inspiring piece of work from our ‘Go Highlander’ campaign,” said Joe Moses, General Manager, Toyota Vehicle Marketing. “We are honored to celebrate this pivotal moment in history in a touching spot that celebrates America’s favorite pastime.”

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