Toyota Hypes 2020 Lineup with Action and Humor in New Spots
Toyota launches ‘Runs in the Family’ campaign featuring Yotas in action-packed scenes.
Toyota is launching a new multi-model campaign titled “Runs in the Family,” which stars the company’s all-new 2020 lineup: Supra, Camry TRD, RAV4 Hybrid, Tacoma and 4Runner, among others.
While aiming to increase consideration of the diverse Toyota lineup, the new campaign showcases the vehicles in a fun and stylish way. Plus it definitely shows these vehicles are built to drive, no matter where.
Broadcast & Digital Spots
Demonstrating excitement from thrilling experiences in fun-to-drive vehicles and the power to go anywhere, the campaign features two 30-second and 60-second linear TV spots, “Short Cut” and “Power Lunch.” In “Short Cut,” a father-daughter duo turn a routine drive to school into a scene straight out of an action movie.
In “Power Lunch,” a group of friends take a high-octane lunch break that includes rappelling skyscrapers, traversing sand dunes and powering ahead of an avalanche in various vehicles such as the RAV4 Hybrid, Tacoma and 4Runner.
The campaign serves as a reminder to go “off leash” and have a little fun, both on and off-road. These are further emphasized in the mix of :6-second and :15-second social and digital videos, titled “Stars,” “Cool Down,” “Happy Dog,” “Traffic to Track,” “Tunnel,” “Leaves,” “Grille,” and “Drifting.”
The TV spots will play across high-impact sports properties such as NFL, as well as NBA, NASCAR and NHL. Additionally, the spots will appear during network fall premieres, original cable programming and highly-anticipated fall movies in select theaters around the country. You can also check them out online.
Photos: Toyota
Join the YotaTech forums now!
