Toyota to Carry Yakima Accessories in Dealerships Nationwide
New partnership provides one-stop shopping for Yakima products, and owners can wrap their purchase into the vehicle financing.
“Toyota customers have long been adventurous with active lifestyles, which makes them the perfect fit for Yakima products,” said Paul Holdridge, V.P. of Guest Experience for Toyota, while recently revealing a new partnership with the popular cargo-management products manufacturer. The joint venture allows Toyota customers to purchase Yakima’s vehicle racks; bike, ski and boat mounts; cargo boxes; and other cargo management accessories directly from participating Toyota dealers nationwide. “This partnership expands the locations our customers can purchase and install Yakima products, while providing them the opportunity to further personalize their vehicle purchase within our dealerships.”
‘Integrating Yakima products into the Toyota purchasing process makes it simpler than ever for people to maximize their lifestyle with their Toyota.’
In addition to giving consumers the opportunity for easy, one-stop shopping for a full range of Yakima products when they purchase their Toyota vehicle, they can also wrap their Yakima purchase into the new vehicle financing.
According to SEMA, nine out of 10 consumers purchase accessories for their vehicles; with six out of 10 spending at least $1,500 on accessories. Additionally, the majority will buy accessories within the first 90 days of purchasing their vehicle and most would prefer to buy accessories at the dealership — yet fewer than five percent do, due to lack of availability, says SEMA.
“Yakima and Toyota have been great partners since 2016, and we’re thrilled to elevate that relationship with our new accessories partnership,” says Ryan Martin, CEO of Yakima. “Integrating Yakima products into the Toyota purchasing process is a natural step, making it simpler than ever for people to maximize their lifestyle with their Toyota.”